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Take your places in front of the television on Sunday, February 7, 2010, for Super Bowl XLIV to help NVRC with its annual monitoring of captions on the commercials. This year coverage of the game is being provided by CBS. The official start time is 6:00 p.m. with kickoff at 6:30 p.m.
Why does NVRC target the Super Bowl for this caption monitoring? Because it's huge audience attracts many advertisers who pay a very high price for their commercials. Wikipedia says that a 30-second commercial for Super Bowl XLIV will cost $2.8 million. Compared to this, the cost to add captioning is teeny tiny.
NVRC like to have several volunteers to help them with the tally, including readers who live in other parts of the country. Some commercials are broadcast nationally while others will vary by region. They would like to capture both regional and national information.
Commercials you can expect to see no matter where you are watching will include Career Builder, Coca-Cola, Frito-Lay, US Census Bureau, and Paramount Pictures.
To help, send an email with the following information to NVRC:
I live in (Name of city and state).
I watched Super Bowl 2009 on television using (pick one):
_____ local broadcast (TV with antenna/rabbit ears)
_____ Cable TV (include name of cable TV company)
_____ Satellite TV (include name of satellite TV company)
Super Bowl ads (list in the order seen and note "with CC" or "no CC" and let them know if there were captions that were messed up)
1.
2.
3.
Let NVRC know if you have problems with captions being missing or garbled during the commercials or the game. NVRC would also like to know what brand of TV you are watching, the model if you know what it is, and whether it's a digital TV or analog (tube) TV. for more information visit NVRC website at: http://nvrc.org/.
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